Roi Shlomo is an Atlanta-based serial entrepreneur best known as the founder and CEO of Kale Me Crazy, a superfood cafe franchise with 23 units as of 2024, and the earlier founder of frozen yogurt chain Yogli Mogli, which he sold in 2014. Based on publicly available franchise disclosures, trademark records, and business reporting, a reasonable estimate for his <a data-article-id="526FA041-79A5-4BDF-A1C2-B8DA9EAAEF6E">net worth lands somewhere in the $5 million to $20 million range</a>, with significant uncertainty on both ends. That's not a precise figure, and it shouldn't be treated as one, but it's a defensible range built from real data points rather than a guess.
ROI Shlomo Net Worth: Estimated Range, Sources, Method
Marcus Holloway
25 Apr 2026
Who Roi Shlomo is and what's actually documented
If you've seen multiple people with similar names in your search results, here's how to anchor the right identity: Roi Shlomo is an Israeli-born entrepreneur who moved to Atlanta and launched Yogli Mogli in 2009, one of the earlier self-serve frozen yogurt concepts in the Atlanta market. The Atlanta Jewish Times profiled him as early as August 2012, establishing his identity clearly in a regional business context. He sold Yogli Mogli in 2014 and pivoted full-time to Kale Me Crazy, a health-focused superfood cafe concept he had already started developing around 2012 to 2013.
The paper trail on Shlomo is unusually clean for a private entrepreneur. He is named as President and Chief Executive Officer in the official Kale Me Crazy Franchising, Inc. Franchise Disclosure Document (FDD), he is listed as the registered agent for service of process in Georgia in the same document, and he holds a registered and renewed USPTO trademark for "KALE ME CRAZY" (serial number 85785479, registration number 4423074, status date May 10, 2023) in his own name as an individual. The Entrepreneur franchise directory, AJC, Simply Buckhead, Eater Atlanta, and Modern Luxury have all independently identified him in the same roles. This is about as well-documented as a private business owner gets.
Estimated net worth range and what drives it
Pinning down a specific number for a private entrepreneur is inherently imprecise, but triangulating from business scale, franchise economics, and asset signals gives a working range of $5 million to $20 million. The lower end reflects a conservative reading where franchise royalties and direct unit revenues cover a solid lifestyle but significant reinvestment or debt offsets accumulated wealth. The upper end reflects a scenario where years of franchisor royalty income, a possible equity stake built from the Yogli Mogli sale proceeds, owned real estate, and any direct corporate-owned locations add up to a more substantial balance sheet.
The most important driver is the franchising business itself. Kale Me Crazy Franchising, Inc. collects a 6% royalty on total gross receipts from franchisees. With 23 units operating as of 2024, and assuming average annual unit revenues somewhere in the $500,000 to $800,000 range for a cafe concept of this type, the royalty stream could be generating roughly $690,000 to $1.1 million in gross royalty income annually at the system level. That's before corporate overhead, legal, and support costs, but it's a meaningful recurring revenue base. Add the $40,000 upfront franchise fee per new unit signed, and the franchisor entity has multiple income channels.
Where to look: the sources that actually matter
Because Shlomo runs a franchise system, the most useful public document is the Franchise Disclosure Document. The FDD is a legally required filing in the United States that franchisors must give to prospective franchisees. It includes audited financial statements, litigation history, fees, and officer information. The 2023 version has been indexed by Franchise Index and FranchisePanda (a 2018 preview version is also available there). You can also request a current FDD directly from Kale Me Crazy Franchising, Inc. by filling out their prospective franchisee inquiry form, since they are legally required to provide it.
- Kale Me Crazy FDD (2023 version hosted by Franchise Index): lists Shlomo as President and CEO, includes audited financials of the franchisor entity
- USPTO trademark database: confirms his individual ownership of the KALE ME CRAZY mark, a concrete asset in his own name
- Georgia Secretary of State business filings: can show registered entities tied to Shlomo, including KALE ME CRAZY FRANCHISING, INC.
- Entrepreneur franchise directory: independently corroborates unit count (23 as of 2024) and leadership identity
- Atlanta Jewish Times (August 2012), Simply Buckhead (2015), Eater Atlanta (2013): biographical reporting with business timeline details
What you won't find is a personal tax return, a detailed balance sheet, or any court filing that reveals his private assets directly. No credible source has published a specific personal net worth figure for Shlomo. Because no credible source has published a specific Yitzhak Pastreich net worth number, any figure you see online should be treated as an estimate without strong documentation. If you're also comparing how online net worth estimates are handled for other entrepreneurs, see zvi ryzman net worth as a related example. Because there is no documented personal figure, there is also no confirmed Yitzchok Rokowsky net worth number from credible sources. No credible source has published an exact Efraim Grinberg net worth figure either, so any specific number should be treated as an estimate without strong documentation. Any site claiming a precise dollar amount without citing the FDD or documented asset records is estimating without a foundation.
How his income likely breaks down
Shlomo's income streams are fairly typical for a working franchisor-entrepreneur at his scale. There are four main channels worth accounting for in any estimate.
| Income Stream | Evidence | Estimated Contribution |
|---|---|---|
| Franchise royalties (6% of gross receipts) | Stated on Kale Me Crazy franchising page; 23 units as of 2024 | Likely $600K–$1.1M/year at system level, before costs |
| New franchise fees ($40,000 per unit) | Stated on franchising page; corroborated by FranchisePayback | Variable; depends on expansion pace |
| Direct unit ownership (up to ~4 locations) | Simply Buckhead reported he planned to own no more than four himself | Direct cafe revenue/profit from owned locations |
| Yogli Mogli sale proceeds (2014) | Simply Buckhead confirmed sale in 2014; terms not disclosed | Unknown lump sum, possibly invested or redeployed |
The Simply Buckhead profile noted that Shlomo intended to own no more than four locations himself, which is consistent with a franchisor model where most of the upside comes from building the network rather than operating individual units. His personal salary from the franchisor entity is not disclosed publicly, but as sole or lead principal of a 23-unit franchise system, a CEO-level compensation in the range of $200,000 to $500,000 annually would not be unusual for a business of this scale.
Assets and lifestyle signals used in the estimate
Net worth estimates for private individuals lean heavily on observable signals when hard data isn't available. In Shlomo's case, the clearest asset signals are the trademark ownership in his own name (a directly held intellectual property asset that has commercial value tied to the franchise system), the franchisor corporation itself (whose equity value depends on the royalty income multiple), and whatever real estate he may hold privately in the Atlanta metro area.
Modern Luxury's profile of Shlomo, which described him as a serial entrepreneur and mentioned a venture called Kids Avenue, suggests he continues to pursue new business concepts beyond Kale Me Crazy. Serial entrepreneurship at this level typically means capital is being recycled into new ventures rather than sitting in liquid accounts, which can compress the observable net worth figure relative to lifetime earnings. His lifestyle presentation in regional press is consistent with a successful Atlanta entrepreneur but not the kind of ultra-high-net-worth display that would push estimates significantly above $20 million.
How the estimate is calculated and how confident to be in it
The methodology here is straightforward: start with the documented business scale (23 franchise units, published fee structure, FDD confirmation of his role), apply reasonable industry benchmarks for franchisor valuation multiples (franchise systems are often valued at 3 to 6 times EBITDA), factor in the Yogli Mogli exit proceeds as an unknown positive, subtract estimated operating costs and personal expenses, and arrive at a range rather than a point estimate. That process produces the $5 million to $20 million figure cited above.
Confidence level: moderate-low. The franchise economics are the most solid input because the fee structure is publicly documented. Everything else, including personal salary, asset allocation, debt, and the value of any privately held equity, is inferred rather than confirmed. If the FDD's audited financials for Kale Me Crazy Franchising, Inc. show strong profitability, the upper end of the range becomes more plausible. If the franchisor entity carries significant debt or is reinvesting heavily, the lower end is more appropriate. Without seeing those financials directly, neither extreme can be ruled out.
For comparison, other private entrepreneurs in the Orthodox Jewish business community who have built franchise or consumer brand portfolios at a comparable scale, such as those profiled on this site, tend to fall into similar mid-range wealth bands unless they have made a major liquidity event or operate at a substantially larger unit count. Shlomo's profile is consistent with that pattern. Roi Shlomo's avrohom fruchthandler net worth is best understood in the same way: it depends on documented franchise economics and other observable asset signals, since no fully confirmed personal figure is widely published consistent with that pattern.
How to update this estimate as new information comes in
Net worth estimates for private entrepreneurs change when the underlying business changes. Here's a practical checklist for keeping the Roi Shlomo estimate current:
- Get the current FDD: Request or download the most recent Kale Me Crazy Franchising, Inc. FDD. The audited financial statements in Item 21 will show the franchisor's revenue, expenses, and net income directly. This is the single most valuable document for updating the estimate.
- Track unit count changes: Entrepreneur's franchise directory updates unit counts annually. Growth from 23 to, say, 40 units would meaningfully shift the royalty income estimate upward. A contraction would signal the opposite.
- Watch for new venture announcements: Modern Luxury's reporting on Kids Avenue suggests Shlomo continues launching businesses. A new franchise or sale of an existing one would change the picture significantly.
- Monitor Georgia Secretary of State filings: New corporate entities, registered agent changes, or dissolution filings for existing entities tied to Shlomo's name are public and searchable at no cost.
- Check USPTO for new trademark filings: If he launches new brands under his own name, those trademark applications appear in the public USPTO database and signal new business activity.
- Look for real estate records in Fulton, Cobb, or Gwinnett counties: Georgia property records are publicly searchable by owner name and can surface residential or commercial real estate holdings.
Any single one of these data points won't give you the full picture, but checking two or three of them together every year or two will let you meaningfully revise the estimate up or down. The FDD is the highest-leverage document, so if you only look at one thing, make it that.
FAQ
Why can’t we get a precise Roi Shlomo net worth figure from official filings?
No. The FDD is about the franchisor and prospective franchise terms, not a personal statement of net worth. You can use it to confirm his officer role, franchisor fee income, and sometimes audited statements at the company level, but any personal net worth number is still inferred because private assets, debt, and ownership percentages are not fully published.
How does the “23 units” detail affect estimating Roi Shlomo net worth?
One common mistake is treating “23 units as of 2024” as proof that royalties are immediately matching that number of locations at all times. Units can open late in the year, be temporarily closed, or have lease and performance variability, so a better approach is to model royalties using an average active-unit count across the same period as the most recent financials.
Does Roi Shlomo owning the “KALE ME CRAZY” trademark automatically mean his net worth is higher?
Trademark ownership can support the estimate, but it rarely acts like cash. If the “KALE ME CRAZY” trademark is personally held, its value depends on whether it is licensed to the franchisor, whether that license is exclusive, and what portion of brand value is captured by the franchisor entity versus other related entities.
What could increase or decrease the estimate beyond the 6% royalty model?
Franchisors sometimes earn money beyond the 6% royalty, for example marketing fund contributions, technology fees, or fees tied to renewals and required training. If those additional revenue streams exist and are disclosed in the FDD, they can move the range upward, but only if the franchisor’s audited financials also show that those revenues translate into retained profits after overhead.
What single additional data point would most improve the Roi Shlomo net worth estimate?
The range can tighten if you anchor it to specific audited financial results from the Kale Me Crazy Franchising entity. In practice, that means checking profitability metrics (like EBITDA), debt levels, and any changes in officer compensation disclosures, then applying a reasonable valuation multiple. Without those numbers, using industry “rules of thumb” keeps the uncertainty high.
How can Roi Shlomo’s ownership stake in the franchisor change the net worth range?
Yes, especially if he owns the franchisor equity directly or indirectly. If his ownership stake is small, the royalty stream may support salary and expenses but not necessarily large personal wealth. Conversely, meaningful equity ownership could justify the upper end, provided there is evidence the franchisor generates durable, distributable cash.
How often should you update a Roi Shlomo net worth estimate?
You should assume a wide uncertainty band until you confirm the FDD year you are using. The 2023 FDD may not reflect the most current fee schedule, unit count, litigation history, or profitability. Rechecking the most recent FDD, usually annually, is the most reliable way to keep the estimate current.
What’s the best way to avoid identity mix-ups when searching “roi shlomo net worth”?
Be cautious about mixing up identity or roles when multiple individuals share similar names. Use at least two corroborators together, such as the officer listing in the Kale Me Crazy FDD and matching biographical details like the Atlanta move and Yogli Mogli founding date, before accepting any net worth claim tied to the wrong person.
How can I tell whether an online Roi Shlomo net worth number is credible?
For private entrepreneurs, some “net worth calculators” can be wildly inaccurate because they guess at real estate, business valuation, or ownership percentages without documentation. A quick screen is to look for whether the claim explains the underlying assumptions and whether it ties back to FDD-reported roles and fee economics rather than presenting a single exact number as fact.